I am now going to make a study of current publicity campaigns of a movie (I didnt specifically focus on horror films due to the fact there a lots of similaritys between them and normal movies, yet whenever possible i will use horror specific examples) to gauge all the aspects of it, this way when it comes to our publicity campaign work I will have a real basis in which to use as a template. Nowadays when a film comes out publicity campaigns make use of every advertising outlet there is, and due to recent developments in technology these are far and plentyfull, reaching a wider audience of potential movie goers than ever before. I will go through this list highliting the advantages and disadvantages while giving examples in real life.
Social Networking
Billboards
Adverts
Trailers
Posters
Promotional Giveaways
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